Why perform a content audit? Simply put: simplify, simplify, simplify. A content audit helps you determine if your content is relevant – both to users and to your departmental goals.
Essentially, a content audit helps shape your content by using the data we gathered during our research to help you assess where your website is and where you want it to be. Then, simplify everything down to only what is essential.
A content audit and later content mapping will help you determine:
- What content is the priority?
- Which pages need copywriting / editing?
- Which pages need to be updated?
- Which pages should be consolidated?
- Which pages are no longer needed?
- Does your content align with the needs of your users?