SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. These are the four factors used by organizations to evaluate their business and viability as an enterprise. In a similar way, these factors can be used to evaluate the current and future growth of a website.
Website SWOT: Strengths
Strengths are internal characteristics. It refers to the advantages that are not present in the sites of your competitors. These are competitive advantages that help your website gain a competitive edge over other similar sites, e.g. relevant and unique content, user-friendly design and quick sign up and check out process, etc. can be the strengths of your website.
The strengths of your unit include:
- _________________________
- _________________________
- _________________________
- _________________________
Website SWOT: Weaknesses
As with strengths, weaknesses are internal characteristics for your unit. It refers to the features of your website that slow down your progress or prevents you from achieving your objectives and goals. To identify your website weaknesses, you can compare a feature of your website with the same feature of a competitor’s website. If your competitor executes this feature better than you then consider this feature as your weakness which should be improved.
The weaknesses of your unit are:
- _________________________
- _________________________
- _________________________
- _________________________
Website SWOT: Opportunities
Opportunities are external factors that could have a positive impact on the college and your unit. It refers to the external elements which can help you improve your website performance and popularity. These elements are beyond your control and if exploited wisely can help you achieve your objectives and goals. Some of the common opportunities for the websites are new technology to improve visitor experience, web trends focused on social networking, mobile, online transactions, innovative marketing strategies, etc.
The following opportunities for your unit are:
- _________________________
- _________________________
- _________________________
- _________________________
Website SWOT: Threats
Threats consist of external factors that could undermine your unit’s online presence. It refers to external factors that may prevent a site from achieving its objectives and goals. These factors are beyond your control and if you ignore these threats your website can’t make progress. Some of the common threats to a website include new entrants (websites), software piracy, unfavorable policies, changing student needs, competitors imitating your ideas and features, fraudulent activities, etc.
These include:
- _________________________
- _________________________
- _________________________
- _________________________